Joycott fosters community support for local businesses

Have you ever heard of a joycott? Yes, that's right. A JOYcott. Think of the polar opposite of a boycott. That's a joycott. Instead of not supporting a business or purchasing a product because the business is doing something you don't like, you support them because they are in line with your values. A little positive reinforcement is a good thing!

In Portland, ME, a fun buzzword and the intention to bring a community together were the grounds to sow a great event last weekend. Portland Green Drinks organized the Joycott held at the Public Market House on Congress Street. The event yielded double the usual amount of sales for the involved businesses after they pledged to reinvest 51% of the day's profits into energy efficiency improvements in the space.

Local bluegrass band entertains Joycott participants
Photo credit Jason Sandifer/ emilie inc. photography

I asked lead organizer, Sean Sullivan, whether this event brought a significant number of new customers into the venue. "The morning was regulars," he said, "lunchtime was everyone’s excuse to come out, and lots of new folks came through." With fun events like wine tasting and jazz and then beer tasting and bluegrass, there was something for all involved. The Market was festively decorated with balloons and there were tables of activities for children. Community members of all ages came out. Sullivan observed a lot of young couples with children, empty-nester couples and a good showing of 20-somethings. He commented that he felt the event bridged generation gaps and that "a lot of people saw the value in it."

Photo booths are always fun to have at events!
Photo Credit Maine Snapshot Studio

Decorate you own sugar cookie table
Photo credit Jason Sandifer/ emilie inc. photography

After coming up with the idea for the joycott, Portland Green Drinks solicited several markets in town. The Green Drinks crew wanted to focus the joycott on a business where people would already purchase products on a week-to-week basis, so they reached out to markets that sold food along with drinks. Nearly a dozen markets were approached and asked what percent of profits they would reinvest if they hosted the joycott. The rules were simple: whoever offered to reinvest the greatest percentage of profits would win the bid and be the first joycott target.

The Public Market House did just that with their 51% pledge. They were a great partner for the Joycott, especially since their mission aligns well with Portland Green Drinks. Their goal is to provide a "community gathering place that celebrates Maine people, food and agricultural traditions while joining the ongoing efforts to revitalize Portland’s downtown, incubating small businesses and involving the international community." They offer a community commercial kitchen in the basement during the summer and commit to buy local.

Post-Joycott, the businesses in the Public Market House have $1,888 to spend on energy efficiency upgrades. Portland Green Drinks is footing the cost for the businesses to get an energy audit to determine how the money will be best spent. Sullivan says the businesses are looking forward to it. "It’s an opportunity for them to create a long term conversation with their customers, while also saving some money on energy bills."

When asked about the impact on the community, Sullivan replied, "the success of the event illustrates that people want to support a business that aligns with their own personal values. When there's an opportunity to contribute to a greater goal, people seize that opportunity. My hope is that it helped people realize that the business and the environment don’t need to be opposing forces. If you have a goal there’s always a way."

A Laughter Party ensues
Photo credit Jason Sandifer/ emilie inc. photography

Sullivan says that he is most excited about "continuing to come up with creative ways to leverage the community we’ve built around a common interest in environmental issues. We’ve got this community and the networking day to day, but if we can find a way to direct energy and enthusiasm towards something specific, that’s valuable."

With so many fun ways to generate community support, it will be great to see what the Portland Green Drinks Team comes up with next. Find out about upcoming events on Portland Green Drinks' Facebook page.

Personally, I think this model has great potential for growth and supporting local communities. Congratulations to the Portland Green Drinks and the Public Market House for their success!

Unified, passionate and persistent Egyptian youth overthrow Mubarak

Photograph: Tara Todras-Whitehill/AP

The slate is wiped clean! I truly feel that this victory for the Egyptian people is a victory for us all. What a beautiful moment, that of freedom, choice and an opening to bring about a vision held by so many.

When I sit and close my eyes, I can taste a little of what the Egyptians may be feeling right now. I imagine having a government that I don't agree with and feel the weight of constraint. Then I feel what it must be like to gather with my brothers and sisters, family and country relations and come together with a vision for a new tomorrow and a different way of life. Followed by days of speaking truth as one, gathering and collaborating, holding that vision to be true and attainable. And then that moment, the one where Mubarak says goodbye. Feeling the upwelling of excitement and the recently seeded possibilities of a future I helped create through collective protest and voice. It's like my heart is broken open and everything is rushing through it.

I spent time reading some articles about the role of social media in organizing this revolution. Thanks to those people in my network that are posting their findings to Facebook and have e-mailed me articles they found. It's amazing to see what a group of dedicated individuals can catalyze. In New York Times' "Wired and Shrewd, Young Egyptians Guide Revolt", writer David Kirkpatrick summarizes the way Egyptian youth organized:

...[t]hey brought a sophistication and professionalism to their cause — exploiting the anonymity of the Internet to elude the secret police, planting false rumors to fool police spies, staging “field tests” in Cairo slums before laying out their battle plans, then planning a weekly protest schedule to save their firepower — that helps explain the surprising resilience of the uprising they began.

Protesters organized by Facebook pages and events and through Twitter. Youth staged events to test their tactics in marching through the streets and gathering people to protest in neighborhoods. Google Executive, Wael Ghonim, who was detained for 12 days due to organizing against the Mubarak regime, was quoted as saying, "If you want to liberate a government, give them the internet.”

Ultimately, this was an effort of people coming together to stand up for something they believe in strongly. As Jerome Socolovsky reports from Cairo for VOA News in the story "Egyptian Youth Vow to Transform Their Society":

Fadi Awad has been here since uprising started on January 25. The 32-year-old said, "Now when you look in the eyes of people you see happiness, you see intelligence, and you see acceptance of the other - all the others, inside or outside,” said Awad. “I guess Egypt is going to be a great country after all, I hope."

David Porter, of CommonDreams.org, eloquently discusses the organic evolution of the movement and "Leaderless Revolution". "The slowly-accumulating momentum of hundreds of thousands of confrontations with local officials and elites ... slowly develop the courage, confidence and essential horizontal networks bubbling below the surface of seemingly fixed political landscapes."

Now that Mubarak has left the country, what now?

Commenter "Hamad" left an observation on the VOA News story, "Those youth protesters who are helping each other and have been seen sweeping the street, picking up garbage, while sharing food, water and medications do you think they will leave their country to fall in Chaos, if Mubarak and his regime step down now. I do not think so."

My colleague, Susan, commented that "youth need to move to a new level of organization and purpose…. They need to protect this potential to have a free government." I agree with this statement. Through the events that transpired since January 25, they show the opportunity and passion for a new way of being and governing in Egypt. I send all my encouragement for the youth to continue to fight for the Egypt they envision.